Watch The Codes of Gender (2010) Online - Streaming Guide
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About The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms. Released in 2010, The Codes of Gender has earned a rating of 6.5/10 based on 7 viewer ratings.
Genre and Categories
The Codes of Gender falls under the Documentary category.
Where to Stream The Codes of Gender
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Production Details
The Codes of Gender was produced by Media Education Foundation.
Why Watch The Codes of Gender?
"The Codes of Gender" is a thought-provoking documentary that delves deep into the world of media and advertising, dissecting how gender roles and stereotypes are constructed and perpetuated through visual representation. Through insightful analysis and compelling examples, this film unveils the subtle yet powerful ways in which media shapes our understanding of masculinity and femininity. It challenges viewers to question the societal norms imposed by the media and encourages a critical examination of the messages we consume daily. This documentary is a must-watch for anyone interested in media studies, gender representation, and societal norms. It offers a fresh perspective on how media influences our perceptions of gender and provokes important conversations about representation and equality. Viewers who are passionate about social issues, feminism, and media literacy will find "The Codes of Gender" particularly engaging and enlightening. This documentary appeals to individuals who are eager to explore the complexities of gender representation in media and its implications on society. Whether you are a student studying communication studies, a feminist activist advocating for gender equality, or simply someone curious about the power of media in shaping our perceptions, this film offers valuable insights and prompts critical reflection. Stream this documentary for a compelling journey into the world of media, gender, and representation that will leave you questioning the messages embedded in the images we see every day.
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