Watch The Codes of Gender (2010) Online - Streaming Guide
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About The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms. Released in 2010, The Codes of Gender has earned a rating of 6.5/10 based on 7 viewer ratings.
Genre and Categories
The Codes of Gender falls under the Documentary category.
Where to Stream The Codes of Gender
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Production Details
The Codes of Gender was produced by Media Education Foundation.
Why Watch The Codes of Gender?
"The Codes of Gender" (2010) is a thought-provoking documentary that delves into the constructed norms and stereotypes surrounding gender in media and society. Through compelling analysis and examples, the film challenges viewers to question and unpack the ways in which gender is portrayed and perpetuated in our everyday lives. It serves as a vital tool for sparking conversations about representation, identity, and the power dynamics at play in shaping our perceptions of gender. Whether you're interested in media studies, gender theory, or simply seeking a deeper understanding of how societal norms influence our perceptions, this film is a must-watch for its insightful exploration of a complex and relevant topic. Viewers who are passionate about social issues, media literacy, and gender studies will find "The Codes of Gender" particularly engaging and enlightening. This film is ideal for those who enjoy documentaries that offer critical analysis and provoke reflection on important societal issues. Additionally, educators, activists, and anyone interested in understanding the impact of media on our perceptions of gender will find this documentary to be a valuable resource. With its streaming availability, "The Codes of Gender" is easily accessible for those looking to expand their knowledge and engage with challenging ideas in a compelling and informative format.
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